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Marketing - Advanced

Requirements

1. Have the Marketing honor.

2. Explain the following phases of the creative process:

  • a. Perception of the problem
  • b. Theorization of the problem
  • c. Produce the solution

3. What is “brainstorming”? How can it be used in the Pathfinder Club?

4. Research and make a report on the four “Ps” that make up marketing techniques and explain how they can be adapted for use in the Pathfinder Club.

5. Know some positioning techniques and marketing strategy such as:

  • a. SWOT
  • b. Porter’s forces
  • c. BCG matrix
  • d. Others that you consider interesting

6. Use creativity to produce a club presentation for your neighborhood or school. In this presentation, use at least 2 of the following resources:

  • a. Video
  • b. Web page
  • c. Music or poem
  • d. Banners, pamphlets, posters, etc.

7. Make a plan to publicize the club in at least 3 social networks.

8. Take a comprehensive marketing consultancy in at least 2 of the following departments and discover how to apply marketing resources to preach the gospel in the neighborhood.

  • a. Youth Ministry
  • b. Pathfinders
  • c. Adventurers
  • d. Music
  • e. Evangelism
  • f. Publications
  • g. Christian Stewardship
  • h. Temperance
  • i. Women’s Ministry
  • j. Children’s Ministry
  • k. Adolescent’s Ministry
  • l. Sabbath School
  • m. Personal Ministry
  • n. Family Ministry
  • o. Adventist Solidarity Action (ASA)
  • p. Health Ministry
  • q. Global Mission
  • r. Education

9. How can the text of Philippians 4:8 influence and direct marketing practices, strategies, and ethics?

Answer key & resources

Investiture Achievement

This honor is required, suggested or listed as an option in:

Adapted from AY Honors/Marketing - Advanced on the Pathfinder Wiki, licensed under CC BY-SA 3.0. See the original page's history for its authors.
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