Marketing - Advanced: Answer Key

Overview & requirementsAnswer Key

1. Have the Marketing honor.

For tips and instruction see AY Honor Marketing.

2. Explain the following phases of the creative process:

2a. Perception of the problem

2b. Theorization of the problem

2c. Produce the solution

3. What is “brainstorming”? How can it be used in the Pathfinder Club?

4. Research and make a report on the four “Ps” that make up marketing techniques and explain how they can be adapted for use in the Pathfinder Club.

The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: Product, Price, Place, and Promotion.

5. Know some positioning techniques and marketing strategy such as:

5a. SWOT

5b. Porter’s forces

5c. BCG matrix

5d. Others that you consider interesting

6. Use creativity to produce a club presentation for your neighborhood or school. In this presentation, use at least 2 of the following resources:

6a. Video

6b. Web page

6c. Music or poem

6d. Banners, pamphlets, posters, etc.

7. Make a plan to publicize the club in at least 3 social networks.

8. Take a comprehensive marketing consultancy in at least 2 of the following departments and discover how to apply marketing resources to preach the gospel in the neighborhood.

8a. Youth Ministry

8b. Pathfinders

8c. Adventurers

8d. Music

8e. Evangelism

8f. Publications

8g. Christian Stewardship

8h. Temperance

8i. Women’s Ministry

8j. Children’s Ministry

8k. Adolescent’s Ministry

8l. Sabbath School

8m. Personal Ministry

8n. Family Ministry

8o. Adventist Solidarity Action (ASA)

8p. Health Ministry

8q. Global Mission

8r. Education

9. How can the text of Philippians 4:8 influence and direct marketing practices, strategies, and ethics?

References

Adapted from AY Honors/Marketing - Advanced/Answer Key on the Pathfinder Wiki, licensed under CC BY-SA 3.0. See the original page's history for its authors.
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