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Marketing

Requirements

1. What is marketing?

2. How can the concepts of marketing be applied to achieve goals?

3. What is creativity?

4. How can creativity help on a daily basis? Mention at least one example.

5. How can creativity be used to bring people to the feet of Jesus?

6. Conduct an interview with a professional in social communication (advertising), explain what the Pathfinder Club’s function is and find out the best way to promote the club.

7. Carry out a strategic marketing plan to publicize the club or unit. This plan should include:

  • a. Target audiences
  • b. Dissemination/outreach strategy
  • c. Tools needed
  • d. Goals
  • e. Deadlines

8. Put the strategy plan into practice. After completion, do an evaluation with the leader.

9. Develop a marketing project to raise funds for the club without violating the basic principles of the Seventh-day Adventist Church.

Answer key & resources

See also

Adapted from AY Honors/Marketing on the Pathfinder Wiki, licensed under CC BY-SA 3.0. See the original page's history for its authors.
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